American colour company Pantone has chosen universal favourite Classic Blue, or Pantone 19-4052, as its colour of the year for 2020.
Announced 5 December, the Classic Blue colour is described by Pantone as instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era. A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.
Imprinted in our psyches as a restful colour, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquillity to the human spirit, offering refuge. Aiding concentration and bringing laser-like clarity, PANTONE 19-4052 Classic Blue re-centres our thoughts. A reflective blue tone, Classic Blue fosters resilience.
As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colours that are honest and offer the promise of protection. Non-aggressive and easily relatable, the trusted PANTONE 19-4052 Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favorite is comfortably embraced.
“A boundless blue evocative of the vast and infinite evening sky, Pantone 19-4052 Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication,” said Leatrice Eiseman, executive director of Pantone Color Institute.
“We are living in a time that requires trust and faith,” she added. “It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on.”
Pantone was founded in the 1950s as the printing company in New York but is now based in Carlstadt, New Jersey. Since 2000, it has chosen a colour of the year decided from trend-forecasting research performed by the Pantone Color Institute.
The annual colour, which is announced each December, is chosen based on what is taking place in our global culture at a moment in time.
According to Pantone, Classic Blue is already being used in fashion, interior design, textiles and graphic design. Interiors making the most of its soothing benefits are a Paris home by Anne-Laure Dubois, a Los Angeles nail salon, and an apartment in Porto, Portugal by Fala Atelier.
Last year, the peachy shade called Living Coral was chosen and offered a striking addition to bathrooms, kitchens and lounges. A zesty shade of green called Greenery was selected in 2017, while in 2016 Pantone picked two soft colours – a baby blue and dusty pink.
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