Q&A by the Coffee Machine with Bronwyn Houldsworth

The Decorex Africa sales team have hit the ground running for Durban, Cape Town Africa 2020, and heading up this sales team is Bronwyn Houldsworth who has recently been promoted as General Manager of Sales for Decorex Africa at Reed Exhibitions South Africa. So, we thought it would only be fitting to catch up with this powerhouse lady, over a cuppa of coffee of course.

Bronwyn Houldsworth, General Manager of Sales for Decorex Africa

Who is Bronwyn Houldsworth?
I am the 2nd oldest of six siblings, growing up in a full house which was made up of lots of joy, love and laughter. Currently, I am a 34-year-old mom of two lovely talented kids – a girl aged 10 and a boy aged 7. When I am not at the office I am either supporting my daughter on the sideline of the dance floor (she is a world champion and 3 time South-African champion) or on the soccer field with my son.

How long have you been in the industry? 
I have been in the exhibition and events industry 10 years now, and have a thorough understanding of the decor and design space. I absolutely love the thrill of being in this fast-paced and rewarding industry – there is never a dull moment and it certainly keeps me on my toes. Sales is a great passion of mine and for me, there is nothing more rewarding in assisting the exhibitor in achieving their goals.

What three words would you use to describe your role?
Driving, motivating & rewarding

What are you most excited about for Decorex 2020, and why?
Having been with the Decorex team for 5 months now, recently appointed the GM of sales, I look forward to seeing how we are going to grow the Decorex Africa and 100% Design South Africa brands as we head into 2020. We’ve already implemented so really exciting initiatives with a strong focus on curating each hall, sector and show with the right calibre of the exhibitor. We also had our Creative Strategy two weeks ago, where Creative Director, Anita Bloom, presented future trends that we expect to see emerge within the decor and design space – and what I am most excited about.. the 2020 theme. I can’t wait to see how exhibitors interpret the theme “Lifestyle by Design“.

What is your must-have décor item for the bedroom, and why?
My walk-in closet – need I say more? Jokes aside, as a working mom, life can get crazy with not much time to scrounge around wardrobes looking for the right outfit for the day, therefore it gives me enough space and lighting to assist me to make the right choices for the day without to much effort.

What is the trend that you are looking forward to the most in 2020, and why? I am most excited about MULTIFUNCTIONAL DESIGN. I love the idea of furniture that can adapt to the changes in our lives, the maximization of our living spaces as well as working comfortably in my home with furniture adapting to my needs.

What’s your personal motto or mantra that you live by?
Be kind always and don’t allow the world to change who you are!

Don’t miss this year’s installment of Africa’s leading décor, design and lifestyle exhibition, themed ‘Lifestyle by Design’. Decorex DurbanDecorex Cape Town and Decorex Joburg promises an extensive new features’ line-up curated by South Africa’s most dynamic designers.

Decorex Durban
19 – 22 March 2020
Durban Exhibition Centre

Decorex Cape Town
30 April – 3 May 2020

Decorex Joburg
6 – 10 August 2020
Gallagher Convention Centre